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ADVENTURE TOURISM MANAGEMENT

KYS, with the support of the Ministry of Tourism, has embarked on an Adventure Tourism business as part of its strategy.  The KYS Aventura Program is a special program to develop entrepreneurs to establish Adventure Tourism ventures.  With the ongoing concerns over the safety and risk aspect of the adventure tourism industry in Malaysia, we envisage developing Adventure Tourism Professionals currently lacking in terms of numbers and also skills.

The adventure tourism management program is delivered together with our partner, the renowned Queenstown Resort College (QRC), from Queenstown ‘the Adventure Capital of the World’ in New Zealand.

 

ADVENTURE TOURISM DEFINITION

 

Involving 2 of the 3 elements:

  1. Connection with nature
  2. Interaction with culture
  3. A physical activity

We focus on harnessing the participants with professional skills which are highly in demand by the adventure tourism industry. On course completion, students will have the skills, knowledge and attitude required to work in a team leadership role, with the potential to advance through to a management role. They will also have the knowledge to establish their own business ventures. At KYSB, we deliver two separate short courses that students can enrol in.

COURSE 1 (3 WEEKS)

Sport, Leisure, Recreation and Tourism (N/KJP/00911)

An overview of the global tourism industry, looking first at the drivers of global tourism and its origins, the tourism industry today and its position in the global market of tourism.

COURSE 2 (3 WEEKS)

Business Communications (N/KJP/00912)

This course covers the knowledge, skills and attributes necessary to communicate effectively in the business environment, Internships and the industry. There is a demand for industry graduates who can communicate professionally in a variety of forms and genres which include; interpersonal communication, a range of oral presentation and conversational skills, on-line (e-mail and social media), and industry documentation (SOP, SAP). Industry communication must be appropriate clear, accurate, and purposeful.

OUR ACADEMIC CENTRE

KYS Business School,
Ayer Keroh Country Resort,
Lebuh Ayer Keroh,
75450 Ayer Keroh, Melaka
Tel: +606-2530640/42/43
Email: kysbwebmaster@kysnz.edu.my